Personal Raises $7M From Steve Case And Others To Help Consumers Protect Their Digital Data
Founded by the same management team that built business mapping application The Map Network (which was acquired by NAVTEQ in 2006), Personal aims to give consumers control over their digital data. Details are still sparse on how Personal does this, but the company says that it helps users prevent companies tracking, compiling and selling digital information without the consumer’s consent.
In particular, Personal highlights the invasiveness of online tracking as a problem in the consumers web. Shane Green, president and CEO of Personal says, “We aim to fundamentally turn the tables to empower consumers to become gatekeepers of their information and, if they choose, be rewarded for granting access to it, even anonymously.”
Personal, which is in private beta, is certainly emerging at a time when online privacy is a heated issue. Whether it be via Facebook, or through online advertising tracking methods, consumers are more aware of the privacy issues surrounding their digital data. Personal could be away for consumers to regain power over their data on the web.