Mobclix: Android Impressions Grew By 420 Percent In 2010; iPhone Up 347 Percent
Another interesting trend highlighted by the report is that real-time bidding for mobile ad space is becoming more widely adopted by publishers and developers as the optimal way to fill space. Mobclix says that real time bidding inventory is expected to make up 10% – 15% of total ad buys for 2011. In fact, 50% of all targeted online ad display platforms will be powered through real time platforms by 2015.
Mobclix also says that customer retention is 2.7 times better with push-notifications, with apps opened up to 228% more with notifications. Mobclix adds that weekly session times have increased by 103%, according to a survey the company conducted.
In terms of app breakdown, the startup comments that Games are continuing to dominate the mobile app experience, reporting that 70% of the chart-topping applications—in both usage and gross revenue—are games. The average smartphone user spends 2.8 hours per day using applications and 3 in 5 people first turn to an app before searching the web, according to a recent Mobclix survey.