Google To Expand And Market Movie Streaming Service In 2011
Ex-Netflix executive Robert Kyncl, who was hired by Google earlier this year, is negotiating studio deals, says our source. The service will initially focus on top tier films and to focus marketing efforts there, including pairing with Google TV. A deeper library will be added over time. Existing rental titles are certainly not new release top tier films.
Earlier this month Google acquired video delivery company Widevine. Technology from Widevine may be used to power the new movie service.
We’ve reached out to Google for comment.