Simfy, the Spotify-of-Germany, partners with social network StudiVZ
The deal will see VZ’s 16 million users being given access to simfy’s ad-supported and free on-demand music streaming service, which comprises a catalog of more than 6.2 million songs. In addition, simfy is launching a new student rate for qualifying VZ users offering premium features, such as offline playback and mobile access, starting at €6.99 per-month – a first of its kind, says the company, and fully supported by the major labels.
To that end, the simfy VZ networks offering includes a co-branded desktop app ( “simfy – VZ edition”) and support for VZ Connect. Further integration is on its way too, such as the ability to embed simfy’s social features into VZ users’ profile pages.
Moving forward, simfy says we can expect “major announcements” in the mobile, ISP and retail space in early Q1 2011, while an English version of simfy will be launched next week and expansion into a number of international regions “soon”.