Electronic Arts Gives Unity's Game Development Platform A Big Wet Kiss
The EA partnership for Unity is big in and of itself, but check out this quote from EA VP Chief Creative Director Richard Hilleman:
“We have spent a lot of years looking at development assets of all kinds. Unity represents one of the deepest commitments we have ever made. It lets us produce products to our quality expectations, while freeing our creative contributors to explore new ideas, without breaking the bank. Unity’s unparalleled platform support ensures that when we have something we want to share with our players, we can reach them quickly on the platforms they have. We look forward to continuing collaboration with our friends at Unity Technologies on future innovations and the new experiences we will create for our players.”
Sequoia-backed Unity was founded in 2003, and has created a game development platform that’s relatively easy to use and is quickly growing in adoption. It was built with cross-platform development in mind, which means that developers can build once and deploy their games to multiple game consoles, and mobile platforms like the iPhone and Android (though some tweaking is obviously required).
EA has actually been using Unity since 2008, but this marks the start of a broader utilization of the platform.