Google Buys Angstro As It Furthers Social Strategy
Angstro launched in 2008 as a newspaper for people in your professional network. The site skimmed through content across blogs, news sites, and a number of other sources to look for material that is related to the people you know and work with.
Last year, Angstro launched Knx.to, a real-time search engine capability and API that looks up most recent social information about any of your friends, from their LinkedIn profile to their Flickr account to their Facebook profile. It’s unclear if Knx.to was part of the acquisition.
Google has been ramping up its team for its Facebook competitor GoogleMe, most recently ‘acq-hiring’ Slide and the company’s founder Max Levchin. Google’s decision to hire Khare isn’t surprising. With Angtsro and Knx.to, Khare has developed an expertise in developing products that tap into your social graph.