Sprout Social Raises Funding, Offers Business Tools For The Social Web
The terms of the investment deal were not disclosed, but Lightbank typically invests less than $1 million.
Sprout Social, which is currently in closed beta, says it will use the capital infusion for its formal launch later this Spring, as well as to expand its service offering.
The startup markets a platform that allows businesses to connect to customers and monitor key metrics and the overall competitive landscape using social media tools. The Sprout Social platform, featuring the Social Dashboard, integrates with social networks such as Facebook, Twitter, Yelp, LinkedIn and Foursquare and includes lead generation, business intelligence, offer and promotion distribution services, as well as brand monitoring and analytics.
For Lightbank, this is the third investment after Where I’ve Been and Poggled.