Slate, Time, WashPo And Other Big-Name Publishers Add The Echo Comment Platform
According to Echo CEO Khris Loux and Chris Saad, VP of Strategy, the service’s main draw to publishers is that it is multiplatform. Facebook Connect has recently gotten quite a bit of buzz as Facebook spreads across the web, but Echo has found that on its partner sites, Facebook accounts only represent around 25% of logins (Yahoo accounts for 34%). These proportions are probably different for the web at large, but it’s clear that there are plenty of users who aren’t using Facebook as their login standard. Saad and Loux also note that Echo lets publishers keep control over their content, whereas with a Facebook login system the content is housed on Facebook.
Echo’s main competitors are Disqus and Intense Debate, which we recently integrated on TechCrunch.