Mobile Marketing Firm Adenyo Acquires MoVoxx
MoVoxx CEO Alec Andronikov says that the company has grown to reach 40 million unique users though in-app display ads as well as SMS, which can reach a much broader array of devices. The company recently launched a new GeoSense platform that sends location-based ads to users, even on devices that don’t come equipped with GPS.
Adenyo offers a SaaS mobile ad platform that serves over 1 billion ad impressions a month. It includes an analytics engine to determine which ads to serve to which users, as well as a system to handle payments and coupons. Adenyo CEO Tyler Nelson says that the company has built up a strong presence in the European market as well as Canada, but that “feature phones” in the United States are around 3-4 years behind, and that Adenyo hasn’t yet addressed them. MoVoxx already has a large base of users on these feature phones, and will give Adenyo a strong foothold in the United States. This, Nelson says, is important as clients look to launch global campaigns across North America and Europe.
Canada-based Adenyo recently raised $30 million in funding, and it sounds like it has more acquisitions in the pipeline.