Loopt Updates Mobile Apps, Brings LooptPulse To BlackBerry
LooptPulse, which was first announced last fall, is Loopt’s discovery feature. If there are a lot of Loopt users checking in at a nearby event or restaurant, the service will recommend it to you, even if your friends aren’t necessarily there. Loopt generates some of these recommendations using data from its partners like Zagat, CitySearch, Bing, and Tastingtable (recently added partners include SonicLiving, Zvents, and Metromix).
Loopt has been around for much longer than hot location startups like Foursquare and Gowalla, and has more registered users than either of them. But in some senses it’s playing catchup — for years Loopt was a passive service that constantly tracked your location as opposed to the check-in services that have recently caught on. Loopt has now shifted its model to compete more directly with these services, and its Pulse discovery features go beyond what Foursquare currently offers.
Disclosure: Loopt offers a branded TC version of the service here</a.