While a lot of the smaller startups like Foursquare and Gowalla are getting much of the buzz at SXSW, Twitter isn’t sitting idly on the location sidelines. Sure, they launched location integration on their site a few days ago, but they’ve also apparently set up a sub-site totally around location for SXSW. But here’s the weird thing: It’s only for stalking their employees.
As co-founder Evan Williams tweeted out earlier, sxsw.twitter.com shows you a Google map of Austin, Texas (where SXSW is held) with tiny Twitter logos overlaid on it, showing Twitter employees at the conference tweeting.
The site, which is clearly tailored for mobile usage (it looks great on the iPhone, for example), has two areas: “Twitter People” and “To Meet.” The Twitter People area is the one that shows the map and the tweets overlaid on it. The To Meet area is interesting because it asks, “Which of these sound like awesome things to work on?” and gives you a few different options to click on.
For example, if you click on, “Making fast and sexy applications” it takes you to a list of various Twitter employees at SXSW that you should meet. If you click on “Partnering with Twitter,” you get a different list. Clearly, Twitter is using this site for both new employee recruitment, platform expansion, and partnership opportunities.
Twitter, while now fairly commonplace in the mainstream (especially the media), first rose to fame among early tech adopters during SXSW three years ago.