Euro Startup Competition Plugg Names Fits.me Its Winner
It’s actually even cooler than it sounds. By creating robotic shape-shifting manakins and testing how people reacted by seeing clothes on the robot with their dimensions, sales actually went up.
Only 7% of all clothing is sold online today, a $36bn market It’s $20bn for computers), because you can’t see how the clothes look on a human body. The fits.me trial with partners showed these pictures of adjustable manakins wearing clothes increased sales three times and dramatically reduced returns by 28%.