Avatar online ticket sales taking over
The previous record holder is New Moon, of course. The good news is that 3D ticket sales and a largely male (instead of Twilight mom) audience is expected to push sales over the top. The numbers are huge; Movietickets.com is reporting 70 percent of their sales for this weekend are going to Avatar, and Fandango is reporting 87 percent.
Here’s a few more statistics to give you an idea of how much of a marketing beast Avatar is turning out to be:
75%-89% of all Avatar ticket sales are for 3-D or IMAX 3-D screenings
68%-78% of ticket buyers are male
76% consider themselves fans of James Cameron
Will Avatar dominate the weekend box office? I’m going to guess yes, since the James Cameron movie machine does kind of have that reputation.