The Steve Ballmer Rule Of Three
But there may be a method to the madness. We’ve all seen “Developers, developers, developers” by now. That was Ballmer at his finest, repeating a single word 14 times in a row before he ran out of breath. Yes, 14 times. But this new Ballmer in the post-Gates era of Microsoft has scaled back a bit. Now he seems to only emphasize things in sets of threes. Ashlee Vance cracked the new code in an aside in his Bits Blog post today.
Just read some of the key blurbs from his speech today:
“We are going to keep the same old Microsoft approach –- long-term, tenacious and partner-centric. Long-term, long-term, long-term.”
“We don’t go home. We just keep coming and coming and coming. Tenacious, tenacious, tenacious.”
“Man, oh, man, have we taken a lot of abuse. But, man, we have a little mojo. We will just keep going and going and going.”
Ballmer’s “Rule of Three” is the new Steve Jobs “Boom!”