Layar launches API and first developer keys
SprxMobile has an interesting philosophy. They do not themselves want to become a huge global company but rather be the spark (hence their name) that sets off a chain reaction of activity in other developers and businesses. This is one of the reasons that they decided to make Layar an open platform. The company has also been receiving an enormous number of inquiries from companies and other bodies who want their own layar and this was also one of the reasons behind the decision. The first Layar developer day will be held in Amsterdam on Aug 17.