Muxlim plans Muslim world's first virtual world
Although there are well over one billion people who identify themselves as Muslim, I see this site as appealing primarily to slightly more ‘westernised’ Muslim world. In the UK alone there are over three million Muslims with an estimated £21 billion annual spending power (with a fair proportion of this oil-related money Ok I concede that in fact, in the UK, most Muslims are not from the Middle East).
Ashar Saeed, vice-president of Muxlim.com reckons that by setting up a Muslim virtual world they’ll be able to attract sponsorship from the likes of brands like Coca-Cola, which already advertise in other online worlds. Launched in December 2006 in Finland, the site 1.5m unique monthly visitors and is backed by Finnish and Swedish money, sepcifically Swedish VC Rite Internet Ventures (also backer of Nebula, the largest Finnish hosting provider and Nyheter24.se, the Swedish online tabloid).