Microsoft focusing on the fringe of digital photography
Metadata sounds kind of boring, but considering how much metadata can be packed into a color-corrected, cropped, commented RAW image file with EXIF, you might want some way of keeping track of all that across systems. Microsoft called up the heads of the five families (Adobe, Apple, Canon, Nikon, and Sony) to talk about standardizing all those stars, dials, exposure tweaks, and so on. I swear this is the stuff Microsoft needs to be pushing to improve its image — say, “Look, we’re really big but we’re just trying to make everything easier on the end user.”