Spurned By Google, Digg Taps VCs For $29 Million C Round
The company has big plans for the new cash. It will double its current staff to 150 over the next year or so, move to a new corporate headquarters, localize Digg sites for international markets, give publishers better analytics, and spend more on marketing. Digg will also no doubt try to improve its service by making its recommendations even better and more targeted to each individual member. (A partnership with Facebook that is about to launch should prove interesting in this regard).
Digg claims 30 million monthly unique users. ComScore, however, counts 15.8 million uniques worldwide as of August, and 6 million in the U.S., both of which were down from July. (Quantcast shows 21.4 million global uniques, and 11.4 million U.S.). At least in the U.S., Digg’s traffic seems to be flattening. So you can see why the company wants to emphasize global expansion. Here is a chart of its U.S. traffic:
And here is a chart of global traffic: