Sony Ericsson Xperia X1 slated for September 30 launch

2:03 pm PDT • September 10, 2008

But not for the US. We’ll have to wait another few months before they make a similar announcement. To showcase all the gloriousness that is the X1, SE will be streaming a live webcast for all to watch on the 15th. The webcast will consist of an in-depth hands-on demo and the world premiere of Johnny X. What the crapcakes is Johnny X?

Johnny X is about a young man with amnesia desperately piecing together his identity. The webisodic thriller comprises of nine episodes, created to demonstrate the rich, immersive and experiential elements of the Xperia X1.

The storyline follows Johnny X on his mission to rediscover his identity. As he finds out more about his lost life in a race against time, he updates his Xperia X1 with new content to piece together his personality and identity, reflecting how the phone can be personalized to suit users’ individual lifestyle and needs. Will Johnny X find out who he really is before it’s too late?

“Producing the Johnny X thriller has given us an engaging platform to demonstrate all the capabilities and features a user can experience with the Xperia X1 phone,” said Lennard Hoornik, Head of Marketing at Sony Ericsson. “The panel interface is a perfect way to reflect your personality and can be tailored and changed to suit your exact needs at any given time. No two Xperia X1 will ever have the same combination of panels on the phone; we are all individuals and deserve to have a phone that reflects that. ”

Over a three week period, one new episode of Johnny X will be posted online at www.sonyericsson.com/Johnnyx every Monday, Wednesday and Friday starting on Monday, September 22. Check out the trailer for the series at www.whoisjohnny-x.com