But not for the US. We’ll have to wait another few months before they make a similar announcement. To showcase all the gloriousness that is the X1, SE will be streaming a live webcast for all to watch on the 15th. The webcast will consist of an in-depth hands-on demo and the world premiere of Johnny X. What the crapcakes is Johnny X?
Johnny X is about a young man with amnesia desperately piecing together his identity. The webisodic thriller comprises of nine episodes, created to demonstrate the rich, immersive and experiential elements of the Xperia™ X1.
The storyline follows Johnny X on his mission to rediscover his identity. As he finds out more about his lost life in a race against time, he updates his Xperia™ X1 with new content to piece together his personality and identity, reflecting how the phone can be personalized to suit users’ individual lifestyle and needs. Will Johnny X find out who he really is before it’s too late?
“Producing the Johnny X thriller has given us an engaging platform to demonstrate all the capabilities and features a user can experience with the Xperia™ X1 phone,” said Lennard Hoornik, Head of Marketing at Sony Ericsson. “The panel interface is a perfect way to reflect your personality and can be tailored and changed to suit your exact needs at any given time. No two Xperia™ X1 will ever have the same combination of panels on the phone; we are all individuals and deserve to have a phone that reflects that. ”
Over a three week period, one new episode of Johnny X will be posted online at www.sonyericsson.com/Johnnyx every Monday, Wednesday and Friday starting on Monday, September 22. Check out the trailer for the series at www.whoisjohnny-x.com