MySpace looks to mobile to take the fight back to Facebook
It looks like these moves might be working. According to a recent Nielsen Mobile Advertising Report MySpace Mobile is the leading mobile social networking site in Europe, occupying first or second position in four of the five key markets measured.
Visiting social networks on mobile phones is experiencing big growth in Europe, but this is something that will benefit Facebook as well, obviously. Nielsen says out of the UK’s 48 million mobile phone subscribers, 21 million belong to a social networking site. Of this, 21 million, around 25%, used their mobile phone to visit a social networking website each month in the first quarter of this year.