Freesky suggests airlines dismiss per flight pricing for in-flight Wi-Fi service
While I don’t agree with this tactic at all, I do, however, agree with the subscription service, but even that won’t fly. It would all depend on the pricing and who flies more than two days a week?
“If the airline broadband industry wants to move beyond the wait ’til next year philosophy that has defined it since 2001, it needs to lose its fixation with per flight pricing,” according to David Gross, author of the report. “Either it needs to charge exceptionally high per minute rates like providers serving business jets and cruise ships do, and serve a high-end niche only, or move to subscription services like most terrestrial hotspot services. The mushy middle approach of charging more than a ground service, but less than a business jet service will neither attract the mass market, nor maximize revenue among price-insensitive travelers.”
via i4u