GoAdv preps European buying spree after €11m financing
GoAdv started in 2004 after Luca Ascani, President, sold BuyCentral.it to Lycos Europe in 2003. He also sold ADVance, a consulting ad agency to NetBooster Group on April 2007. So he has cash to play with.
So what’s next? Probably a buying spree for sites with decent, qualified traffic in Europe. GoAdv runs Excite Europe and the Better Deals network. It has a staff of about 110 working across offices in Italy, Ireland, France and the Philippines. It’s currently active in active in eight markets; UK, Germany, Netherlands, France, Italy, Spain, Sweden and Poland.