Jangl Turns On Audio Ads
Through the APIs, developers can integrate bits of Jangl’s SMS and VOIP calling functionality into their applications. In exchange, Jangl expands its advertising reach a bit further. The monetization side is being handled in partnership with Pudding Media, and Ogilvy’s Digital Innovation Group. Jangl will have several different types of ad units for advertisers, such as SMS ads tacked on to messages users send and pre-roll audio ads that play during the time you’d normally spend listening to the phone ring. Advertisers can target the ads by keyword, category, location, and demographics. Jangl’s been running tests of the SMS and pre-roll format on Facebook and Bebo with Pudding Media earlier this quarter and feels confident enough that they won’t turn users off to the service.