Google One-Ups Yahoo In Japan
Japan is one of the few markets globally in which Yahoo is ahead of Google in search, holding 65.9% of the market in April to Google’s 27.8%. The overall gap amongst all Yahoo and Google properties however isn’t quite as wide, with Yahoo properties totaling 41 million unique visitors in August (comScore) to Google’s 31 million.
The deal will be a much needed boost for Google in a search market that it has failed to lead, unlike nearly every other country on the planet.
According to Reuters, the alliance may eventually lead to the development of new functions and handsets.