Ads-Click Introduces MicroSocialAds In Beta. Now Get Paid to Spam Your Friends on Facebook.
We take the same approach as a company like AdBrite who already does this on Facebook, or any other app that uses AdSense. The only difference is that we remunerate the users and not the app owner.
Fair enough. But this is sure to be controversial on many levels. First and foremost, anyone who adds such an app to their Facebook page would appear to be in direct violation of Facebook’s terms of use, which unequivocally state:
In addition, you agree not to use the Service or the Site to . . . upload, post, transmit, share or otherwise make available any unsolicited or unauthorized advertising, solicitations, promotional materials, “junk mail,” “spam,” “chain letters,” “pyramid schemes,” or any other form of solicitation;
In fact, MicroSocialAds are not limited to Facebook. The personal ads also work with MSN Messenger, and will soon be available on Twitter, Yahoo IM, Skype, and OpenSocial. If you have no problem spamming your friends, or if the ads could be micro-targeted by you to the point where they don’t feel like ads, but more like personal product suggestions, then they might actually work out. The concept, though, certainly blurs the line between the social and the commercial. They need to be social enough so that they are palatable to the people expected to add them to their social communications, but commercial enough that they offer a return for advertisers.
What do you think? Does this represent the next stage in personalized advertising, or is it offensive?