Xbox gets family-friendly, kinda boring
Will it work? We think so. Microsoft knows how to market itself well, and if it really wants to go knee-to-knee with the Wii, it’s really what has to happen. Microsoft started with the Xbox Arcade edition, the first Xbox for non-hardcore game dudes. Take, for example, the currently available movie version of Scene It?, the totally annoying formerly DVD-based game. Think of it really as a high-tech update to the 80s “Game Night” many families took part in.
Truthfully, the only family-oriented aspect I want with my Xbox is Big Daddy and Little Sister. Can I get a “word up!” on that?
Microsoft works family angle in new Xbox ads [Yahoo! News]