Using Pubmatic Could Land You Some Free Advertising
There are several engines out there already, including YieldBuild and The Rubicon Project. Now TechCrunch 40 finalist Pubmatic is hosting a contest to draw more publishers to their platform. Every month, the two publishers who see the greatest gains using Pubmatic will receive thousands in free advertising on top “web 2.0 web sites” (i.e. blogs). The amount is still unknown because they are still finalizing the sites they are advertising on. You can sign up for the program here.
PubMatic’s ad optimization engine is similar to YieldBuild and the Rubicon project. Unlike these earlier two, Pubmatic is actually live with 1,300 sites and open to anyone else. The engine serves as a meta ad server that serves the highest revenue ad network for each visitor given the time, geographic, demographic, and layout aspects of your site. It currently supports ad networks like Google AdSense, Yahoo Publisher Network and Value Click. They also provide them with a central dashboard to track all their ad networks and ad configurations. Below you’ll find more information from their TechCrunch 40 video.
Pubmatic has already picked the November winners WinCustomize and BikerOrNot, which they claim have seen over 100% increases in their ad revenue since using PubMatic. YeildBuild and The Rubicon Project have boasted similar increases for their publishers. To a degree, it all just depends on how poorly monetized your site was to start. However, Pubmatic is looking for sensible successes from fairly well trafficked sites and will double check your previous monetization metrics to ensure the increase in revenue is real.