Bazaarvoice Closes $8.8 Million Series B
Texas-based Bazaarvoice provides white label Amazon-like editorial recommendations for products to other companies. The pitch is that it is cheaper for companies to use Bazaarvoice’s setup than build their own client in-house.
Other Bazaarvoice products include SyndicateVoice, a program where Bazaarvoice brokers relationships with leading shopping comparison engines — such as Smarter.com, Google, MSN and others syndicating clients’ reviews to these sites with links back to the retailers; and Ask & Answer, a white label community-driven Q&A for any product or service page.
Current BazaarVoice clients include Wal-Mart, Dell, QVC, Sears and Macy’s.