Boost Mobile Subscribers Get Crushed or Flushed
Crush or Flush is a safe and simple way to social network using a mobile phone. Since IceBreaker Inc. launched it in January 2007, over 250,000 people have utilized this service in the quest for the perfect social life. Users categorize themselves anonymously, in the hope of finding others who match similar likes and dislikes. If two users match, a Crush is created. The communication remains anonymous, but if the two users want to hookup someplace, they can. When someone is Flushed, well, they have to keep looking.
“Crush or Flush has been a run away success with our subscribers during the application’s trial period,” said Craig Thole, director of value added services, Boost Mobile. “We see this as a great opportunity for us to better leverage the Boost Live platform and drive data consumption.”