Scientific American Launches Mobile Web Site
“The launch of our mobile service is part of a broader brand strategy by our publication to offer new technology offerings to our loyal readership,” said Mina Lux, Managing Director/VP of Online, Scientific American. “Our new mobile service will allow our readers to easily access our content and the latest breaking science news on-the-go, giving science fans more options to access information from Scientific American, which already include the Web site, blogs, podcasts, RSS feeds and the print edition.”
This new mobile version of Scientific American was developed by MindMatics, which has also launched mobile destinations for multiple Sony Pictures DVD releases, QPower Motor Oil, and a number of pharmaceutical companies.
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