Personalize Your Site's Content With MineKey
The widget uses four sources to determine what links to display: the content’s context, individual surfing behavior, group surfing behavior, and your affinity for personalization. First, their algorithms generate content based on the content of the page. Then it compiles recommended content based on your surfing behavior and that of all the site’s visitors (tracked via cookie). Finally, based on your previous choices, the algorithm determines whether you prefer content targeted to your general personal interests or that of the website’s visitors at large.
MineKey says that they can track how a users interests evolve, differentiating between short-term and long-term user interests. This could potentially avoid the problem surfing history poses to behavior based customization. For instance, if you switch from reading about sports to stocks, you could wind up with sports scores when you want stock tips. It’s similar to problems Yahoo’s new SmartAds may encounter.
Minekey is a Silicon Valley based start up with a development office in Delhi and an R&D team on campus at IIT Karagpur in India.