Oxygen Targets Women Gamers For Mobile
“Gaming is so huge with women, and Oxygen has been looking at how to break into this arena,” said Oxygen senior vice president Cynthia Ashworth. “This game presents the perfect opportunity to take our most popular television series to a new level by creating a mobile game that is on brand with the show and also connects with our young, tech-savvy female audience. This is only the beginning for Oxygen in the gaming arena.”