Google and Salesforce Tightly Integrate Adwords Products
Salesforce and Google will be starting an extended partnership encompassing marketing and distribution of their products across 43 countries. It will begin with the integration of Google Adwords and Salesforce’s lead generation tools into a new application called “Group Edition”, available here. Group edition replaces Salseforces earlier version Team edition.
It is our understanding that the technology behind the salesforce side of the deal comes from Kieden, an company that they acquired late last year.
Site owners can also drop “web lead forms” onto the site, which can collect any other customer information (names, email, phone numbers) and bundle it into customer profile. All of this data is enumerated on a dashboard view, which you data on lead generation, sales, and growth. As with any other Salesforce application, users will also be able to mash up the data with other AppExchange Apps. The application will cost $600 for 5 user accounts and come with $50 of Adwords credits.