YourMinis Seeks to Relaunch the Startpage
YourMinis is a beautiful aggregation of RSS feeds and web functionality that competes with Pageflakes, Netvibes and a long list of other startpage services. YourMinis reports having more than 800,000 user accounts but remains well behind its leading competitors. It does score high in the Wow department – I’ve never added a live PandaCam from the San Diego Zoo to Netvibes with two clicks, for example.
Just minutes ago the site relaunched with an HTML home page placing new emphasis on highlighting users, featured widgets and topical widget collections. The startpage has been moved to yourminis.com/start Over the next few weeks the company will roll out a public API for developers to use in building their own YourMinis widgets.
The company will also demonstrate integration with Apollo at the Adobe conference next week – meaning that YourMinis widgets will be able to be constructed on the web and used on the desktop.
A good API and Apollo integration could be interesting but I think the strength of YourMinis will remain the sharp visual appeal of the service and its solid handling of the basics. If that’s not good enough to build traction for the company in the face of as much competition as it faces, I don’t know what will be.