Google to Buy Adscape for $23 Million
Last May Microsoft had acquired a similar in-game advertiser Massive to run advertising across its Xbox Live and MSN gaming platform. The WSJ (subscription) placed the deal in the $200 to $400 million range. Massive claims they “can provide publishers and developers $1–$2 profit per unit shipped for their titles.” AdverPlay and RVG are the product of 5 years of development and consist of 1 issued and 30 pending patents.
This is an interesting development considering Google’s acquisition of Sketchup and suspected virtual world in the works.
via Red Herring