Pheedo Launches Social Media Ad Widgets
It’s a gamble, but it could prove a very smart one if the advertising world picks up the pace on producing compelling social media content.
Video feeds can be served up in the widget as well, for now a linked thumbnail is displayed.
Do you often see advertising content you want to tag into Reddit or Digg? The first obstacle Pheedo will face is that few of its advertisers are likely to produce sufficiently compelling content to make those tagging buttons (and perhaps the whole widget) appear legitimate. It’s a great vision – advertisers joining conversations in an intelligent, creative way. Perhaps we’ll see it happen more in the future.
Opera is an interesting example, Pheedo says they’ve got 1000 subscribers to their ad widget’s feed after a month of testing. That’s impressive. If an increasing number of companies can start producing such desirable advertising content online – Pheedo’s ad widget could be well positioned to provide the infrastructure for that market shift.