Amazon's Unbox Movie Download Service Launched
Each “purchase” gives you a DVD-quality video file and a Windows Media file for portable devices. It is currently Windows-only and movie rentals, which are cheaper, expire after 30 days.
Most notable, however, is that Amazon launched this before Apple. I know CinemaNow and a few other sites are offering downloads – goodie for them – but this is Amazon. For Amazon to make a play in the non-box-it-up-and-ship-it-out media is a very big deal. Get ready for some rough and tumble times in the movie industry.
Product Page [Amazon Unbox]
Amazon Unbox Goes Live [TechCrunch]