When it comes to public interaction with the stock market, the ability to trade stocks online has completely changed the game. With abundant financial information on the Web, through a little research, more people than ever before have joined in on an activity once reserved for a relationship between the broker and a trader. If you trade online, you may have used ETRADE or TD Ameritrade, or a host of other sites, or you may use Google Finance or Yahoo Finance to do your research. But, of late, we’ve seen the social trend hitting online trading, as it has for so many other spaces — for better or for worse. → Read More
Online brokerage firm Zecco is one of the participants in Twitter’s Promoted Tweets program – currently in beta – and this morning announced that the ad platform has proven to be very effective for the company to date.
The company says it sampled 50 Promoted Tweets over the past two months and measured their effectiveness, seeing a 50% increase in engagement on average as compared to regular messages posted on Zecco’s Twitter account. → Read More
If you like to trade stocks, chances are you do your research on sites like Yahoo Finance, Google Finance, or even StockTwits to find ideas, and then you go log into your brokerage account to execute a trade. Or maybe you get distracted by a dancing bear on YouTube and never buy or sell that stock.
Online discount brokerage Zecco wants to make sure you can trade anywhere on the Web, whenever the feeling hits you. Today, it is releasing Zap Trade with StockTwits, and as a Firefox add-on. On StockTwits, there will now be a Z button which will launch a Zecco trading widget. The widget allows customers to place stock trades without going back to Zecco. Trade, Tweet, Repeat. → Read More
We outlined three points in 2006 on why Zecco’s free trading model raised some red flags. Unsurprisingly, the discount online brokerage firm has been forced to change its pricing structure due to the economic crisis.
Over the years, the zero commission brokerage service increased the minimum asset balance to $2,500 and decreased free trades from 40 to 10. Now the company is putting further restrictions on trades. In a letter to customers, CEO Jeroen Veth says that as of March 1 customers will be required to have $25,000 in assets to qualify for free trades. The full letter is below.
Why? Zecco is no longer making money thanks to the now low interest rates on customers accounts. And revenue from discounted commissions are amounting to very little. → Read More
Online bill pay service Billeo has announced a $7 million Series B round of funding. ATA Ventures led the financing, with additional contributions from all of Billeo’s existing investors including Altos Ventures, Claremont Creek and Pacifica Fund. There have been a lot of startups focused on enhancing your online personal finance, mostly around analyzing your investments (Cake, Zecco, Covestor) or expenditures (Mint, Wesabe). By contrast, Billeo functions as a straight forward tool for automating or remembering to pay your bills online. You tell Billeo what bills you want to pay automatically or be reminded to pay and their service sends reminders and tracks you payment history online. Although a lot of banks offer online bill payment to third parties, Billeo also tracks your payment stats and compares them to the crowd. If you download the toolbar we previously covered, Billeo will also automatically fill out a lot of financial forms for you online. However, while other financial management tools haven’t incorporated online bill payment, it seems a clear feature addition that will compete with Billeo in the future. CrunchBase Information Billeo Cake Financial Zecco Covestor Mint Wesabe Information provided by CrunchBase → Read More
We were pretty hard on Zecco when it launched a little more than a year ago. Their zero commission brokerage service raised a number of red flags. In particular, we were worried that they would attract only the very low end of the market. Despite our criticism, the company soldiered on. They’ve built out their trading platform to to get the heavy day traders to use them, and launched a social site called Zeccoshare that allow like-minded investors to share opinions on stocks (which in turn drives transactions). They say they’ll soon begin to harness the collective intelligence of those users to get even more data about stock to traders. There are others experimenting in this space as well. Today the company is announcing a $25 million round of financing, adding to the $10 million they previously raised. They’re also filling out their executive team quite nicely. Who knows, maybe, just this once, we were wrong when we called them a loser. We’ll just put Etrade into the deadpool instead. CrunchBase Information Zecco Information provided by CrunchBase → Read More
We wrote about a distilled version of the Wisdom of the Crowds idea a couple of weeks ago when profiling PicksPal, a fantasy sports betting site. PicksPal’s new product takes the best fantasy sports pickers and (without them knowing) repackages their advice as a paid service to sports gamblers. It’s done remarkably well after the first couple of weeks. The idea is that if you can take the true experts from the crowd and average their opinions, you can get to really stunning results. Now we have a second recent experiment in this area, the launch of Motley Fool CAPS. The service joins a host of others (such as SocialPicks) seeking to forecast markets. CAPS lets users place predictions on a publicly listed stock’s performance vs. the S&P 500 over a given time frame. After 7 such predictions a new user is given a CAPS percentile ranking that takes into account their overall return and accuracy (correct predictions / total predictions). Users join the service for the bragging rights that come with being number one on the leader board and the various award icons adorning their profile. But CAPS is also using that data to create buy/sell recommendations on stocks. Users with a higher rating affect a stock’s recommendation far more that users with low ratings. So its like Wisdom of the Crowds, but with a weighted average towards proven winners. Markets have traditionally been seen as the most efficient way to value information (even for the ill-fated DARPA terror futures market). But for investors looking for an edge, CAPS may give them the information they need. A problem, though, is that unllke PicksPal, “experts” on CAPS, which are those users with very high ratings, know that they are affecting stock recommendations. The simple fact that they have this knowledge may affect how they pick stocks, and disrupt the entire system (one of the basic ideas behind the original crowds v. experts analysis in Wisdom of the Crowds). If and when that happens, CAPS may be little more than a way to push stocks that “experts” have a financial interest in, or for other non-efficient reasons. There are rumors that the new free stock brokerage Zecco is going to offer a similar service. If Zecco customers don’t know that they are part of the user group being used to make predictions, their results may be much better over the long → Read More
Note: The following post was written by regular contributor Neil Kjeldsen. It’s worth noting that Neil worked for nine years in the brokerage industry, most recently managing the schwab.com website and online brokerage product. He is no longer with Schwab or affiliated with any other broker. Yesterday’s announcement by Zecco and their $0 commission trading platform generated a lot of buzz within the tech community. It’s an interesting play at an interesting time given the instability in the world, which isn’t typically market friendly, but I think it will be a long time before Zecco or any other upstart has an impact on the big brokerages. Here are several reasons why: Most people don’t trade that much, thus commissions only matter to a small percentage of consumers. There are some who trade very actively and generate significant commissions for brokerages, but the average account trades only a few times per year. For that reason, it’ll take the kind of bull market you see once in a lifetime (which we saw in the 90s), which starts everyone trading, to make another Ameritrade or eTrade. When that happens and if Zecco is still humming along, then maybe I’ll be wrong. Doesn’t mean they won’t survive, even build a nice little business – but pose a threat to the big guys? Not without a raging bull market. I’m certainly no market prognosticator, but with $70 oil and the US engaged in hostilities across the globe, I don’t like the odds of that in the next few years. Discount Brokerages expect commissions to go to 0. Schwab has dropped commissions from $30 to $10 in two years and restructured the company accordingly. They’re moving into advisory services, managed accounts, proprietary mutual funds, and banking/lending, because they know they can’t depend on trading commissions as a revenue stream forever. I don’t know the specific numbers, but I do know Schwab and Fidelity both make far more money from mutual fund and cash balances than they do from trading. Banking probably saved eTrade after the last crash and now they’re moving into the advisory business as well. Ameritrade acquired Waterhouse in part because of its advisory services. The $0 trade is the future, but I think these firms will have several more years to adjust their models to deal with it. Just because it’s cheap, it doesn’t mean people want it. If cheap was all that → Read More
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