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  • Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness

    Study: In-Game Video Advertising Trumps TV Advertising In Effectiveness

    A study commissioned by NeoEdge Networks, a Mountain View, CA-based casual gaming advertising network, says (surprise, surprise) that video advertising within online games is more effective than TV advertising. Preliminary results of the study, which will conclude at the end of this month, seem to indicate online gaming audiences are more inclined to remember and positively percieve brands… Read More