Tremor Media, one of the largest video ad networks on the web, is launching a new product today to give marketers more insight into how video ad campaigns are performing. The Tremor Video Hub is an advertising console that helps marketers measure, track, and report what’s driving performance of their video campaigns.
Video Hub not only lets marketers see where their videos are running, but… → Read More
Transpera’s ad platform enables the distribution and monetization of web videos on mobile phones. With the Attention Network, the company offers publishers a way to monetize off of mobile video ads and gives advertisers a way to market their wares by serving targeted ads in the… → Read More
With the recent rumor that Google’s YouTube unit was looking at acquiring video content company Next New Networks, it’s clear that anything can happen in the rapidly growing online video space. While some are shocked to see that Google may cross over and own content, the rumor does sound plausible. Loaded with nearly $25M in venture financing, it’s not quite the initial public offering… → Read More
Tremor Media, a New York-based online video monetization and advertising company, recently acquired streaming ad placement service provider ScanScout for an undisclosed sum. Now, thanks to this SEC filing, we know they spent at least $65 million on the merger.
If the transaction was all stock, that’s the purchase price. If the agreement also included partial payment in cash, that means the… → Read More
Venture capital database VentureDeal this morning released complimentary VC Funding Quarterly reports, covering the second quarter of 2010. Let’s take a look at the report TechCrunch readers are likely most interested in: the world of the Web, digital media, software and ecommerce.
Editor’s note: The following guest post is by Ashkan Karbasfrooshan, the CEO of WatchMojo, a producer and distributor of premium video content.
Last week, Erick posted an article on TechCrunch titled “Industry Insiders Say Online Video Advertising Is Reaching A ‘Frenzy Point.’” It was a surefire way to get online video entrepreneurs excited, right? Not so fast.
The article quoted two CEOs… → Read More
With the flood, comes the feast. Advertising dollars are pouring into online video. Some of the largest online video ad networks are seeing revenue growth accelerating this quarter, and expect the fourth quarter to be even bigger. “Last year we grew 40%, this year we are growing 90%,” says Keith Richman, CEO of Break Media. He expects Break’s total revenues in the third quarter, which include… → Read More
Tremor Media is already the largest online video ad network in the U.S., and the company says it’s been profitable since 2009. Now the company just closed a large $40 million series D financing to accelerate its product R&D and expand into “other media channels” (TV perhaps?).
The round was led by the Draper Fisher Jurvetson Growth Fund, with some money coming from DFJ proper and Triangle… → Read More
Which online video companies will get bought in 2010? Venture capitalists are desperately looking for exits while the usual suspects are sitting on more than $80 billion in cash: Microsoft ($20B), Apple ($40B), Google ($15B), Amazon ($3B), and Yahoo! ($3B) just to name the cash positions of a few potential acquirers. Theoretically, it should be a match made in heaven, but the sheer number of… → Read More
Canaan Partners and Masthead Venture Partners led an $11 million B round in Tremor Media, an ad network that runs video ads streaming in other videos and in banner ads as well. This brings the total raised by the New York City startup to $19.4 million, including a series A in September 2006. Canaaan and Masthead led that round as well. Tremor’s video ad network reaches a cumulative 92… → Read More