So it turns out that almost nobody wants people to check out their purchases. And also that just adding a social element to a feature isn’t enough to make it useful. The lessons of user adoption are sometimes learned the hard way.
Swipely, which aggregates social purchasing data, does not reveal pricing on transactions as it wants the actual “swipes” themselves to be the focus of attention. “With Swipely, we’ve created the easiest way for people… → Read More
WeShop is hoping to shake up the online shopping space with its platform that allows consumers to share purchase information on a free and anonymous basis.
In private beta, WeShop allows consumers to pool their purchasing information which is available to other WeShop members. WeShop then analyzes and sells this data for vendors. Here’s the catch-consumers have to give WeShop access to your… → Read More
Today, a new service named Swipely launched with $8.5 million in funding to make everyday purchases more social. This, of course, is a direct competitor to Blippy, the controversial service which lets you share purchases (and purchase prices). This afternoon, Blippy is swiping back at Swipely with the launch of its API.
Co-founder Philip Kaplan has just announced the feature today at the … → Read More
While it’s easy to rag on Blippy for their controversial model (making credit card transactions social), and their security slip-ups (making credit card numbers social), it’s hard to deny that there is something compelling behind the idea. If there weren’t, no one would use the service. Enter Swipely, a service that also aims to make your purchases more social. But rather than focus on the money… → Read More