Here’s a surprise follow-up to the news this week of Twitter’s acquisition of a social media analytics firm Bluefin Labs. NM Incite – a social analytics JV between Nielsen and McKinsey that forms part of Nielsen’s Twitter TV Rating service – has started to lay off employees, and we’ve even heard that NM Incite will be shut down altogether by the end of this month. → Read More
Social analytics firm Socialbakers – the social media monitoring startup that counts Fortune 500 companies like McDonald’s, Nestle, LVMH and Vodafone as clients — has raised $6 million to continue building out its business. The Series B round was led by Index Ventures, and also included participation from existing investor Earlybird Venture Capital. Funding for Czech-based Socialbakers… → Read More
For those of you who get frustrated with the idea that in many social networks, you are not just a user but also a product, prepare to grit your teeth a bit more: a new forecast out from Gartner notes that advertising will remain the main way that social media services make money. The analysts predict that this year social media revenue will generate $16.9 billion in revenues, with more than half… → Read More
Must be something in the air. Less than a day after Google announced that it’s adding social media reports to Google Analytics, Adobe is unveiling its own social analytics tools.
Even though the company is best known for design software like Photoshop and development technologies like Flash, Adobe also pitches itself as a digital marketing company — a point that the company emphasized in its… → Read More
Businesses today have the benefit of access to tons of data on their customers, what they’re buying, what their social behavior looks like, and more. The problem, though, is how best to funnel the fire hose of social data. Companies can now collect so much social data on their customers, it can be difficult to narrow it down to the most applicable, and useful, information that will allow them to… → Read More
Austin, TX
Seattle, WA
San Diego, CA
Menlo Park, CA
San Francisco, CA
Berlin, Germany
