Rocket Fuel, a startup that optimizes ad campaigns using artificial intelligence, is announcing a new product for publishers (and vertical ad networks) called Audience Accelerator.
Vice President of Business Development Paul Wenz, who’s leading the Audience Accelerator team, says the goal is to help publishers offer a bigger audience to advertisers without sacrificing the quality of those… → Read More
Display ad optimization startup Rocket Fuel raised $6.6 million in a Series C funding, giving it a $160 million valuation, according to the company. Northgate Capital led the financing. Other investors included Mohr Davidow Ventures, Labrador Capital Fund, Nokia Growth Partners and Wilson Sonsini Goodrich & Rosati.
Rocket Fuel processes 1.5 billon display ads ever day for major brands… → Read More
In advertising, if you deliver better results, you will get more advertising dollars thrown your way. That appears to be what is happening with Rocket Fuel, an online ad optimization startup which is showing some promising growth. The company only launched last year, but its third quarter revenues of $5 million were ten times higher than last year’s, according to CEO George John. Its annualized… → Read More
A team of Yahoo veterans who built its behavioral targeting advertising technology are publicly launching a hybrid ad network today called Rocket Fuel, which they’ve tested over the past year with major brands including Nike, Dell, Microsoft, and American Express. Despite keeping quiet, Rocket Fuel’s ad network reaches 40 million people and shows them about 100 million ads per month.
CEO George… → Read More
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