Events have increasingly become an important channel in the marketing mix, despite how notoriously “impossible” it is to measure the ROI, or return on investment. When people show up to your event
One of the most critical metrics for software companies -- but also one of the most difficult to measure -- is the lifetime value of their customers (LTV). The lifetime value dictates how a company sh
It’s been party time for mobile, with massive growth and disruption helping VCs to raise huge funds, entrepreneurs to raise massive rounds, and valuations to skyrocket. With 89 mobile Internet unico