reply.com

  • Reply.com Files For $60 Million IPO

    Local cost-per-click marketplace Reply.com wants to raise $60 million in an initial public offering. The company filed its offering statement with the SEC this morning. Reply.com is a cost-per-click ad network which targets ads for local businesses. Its strategy is to gather more information from consumers who click on their ads by inserting a “middle page” between that pops to… Read More

  • Reply.com Launches Secondary Click Marketplace: Get Geo Targeted Ads On The Cheap

    Reply.com, a San Ramon-based online marketing company, has launched a new product called Click Marketplace that it hopes will give small businesses that don’t typically have large ad budgets access to highly targeted advertising. Reply.com CMO Brian Bowman says that while other ad platforms offer geo-targeted ads, they tend to be more expensive than normal ad campaigns, and are also… Read More