RadiumOne is emerging as a leader in a new breed of advertising networks, with enhanced targeting based on social data. The company is positioning itself to lock in data sources before competitors even get rolling.
RadiumOne, an online ad network that aims to combine social and intent data to serve ads, has raised $21 million in Series B funding led by Crosslink Capital, with DFJ Esprit, Adams Street Partners and Trinity Ventures participating in the round. This latest round brings RadiumOne’s total funding to $33.5 million. Although the company declined to name the valuation in the round, we heard from… → Read More
</centerRadiumOne, an online ad network that aims to combine social and intent data to serve ads, is unveiling a new ad format today that aims to bring social elements within the actual display ad. Spawned from gWallet, RadiumOne mines social data, uses this information to identify relevant consumers for brands, and then serves advertisements to this audience based on this data.
Called the… → Read More
Newly launched ad network RadiumOne is announcing a new hire today—Bill Lonergan. Lonergan joins RadiumOne from Offerpal, rival to RadiumOne’s offers platform gWallet, where he was chief financial officer.
Prior to Offerpal, Lonergan was CFO of online ad network Blue Lithium, which was launched by RadiumOne’s founder Gurbaksh Chahal and later sold to Yahoo for $300 million in 2007. Lonergan… → Read More