programmatic advertising

  • An Online Publisher Argues For Its Continued Relevance Crunch Network

    An Online Publisher Argues For Its Continued Relevance

    In the digital media landscape, independent publishers are akin to magazines; they both cater to specific demographic groups and provide authoritative content that engages like-minded individuals. Interest-based publishing has flourished for decades, spanning across publishing and broadcast platforms, connecting with discrete audiences. However, the rise of the Internet brought low barriers… Read More

  • Digital Ad Company CPXi Raises $30M In Its First Outside Funding

    Digital Ad Company CPXi Raises $30M In Its First Outside Funding

    Digital media holding company CPXi is announcing that it has raised $30 million in new funding. Founded in 2000, CPXi apparently raised no outside capital before this. The current round was a mix of debt and equity, and the money comes from the Business Development Corporation of America. Read More

  • Former Technorati CEO Richard Jalichandra Takes The Helm At Ad Company isocket

    Former Technorati CEO Richard Jalichandra Takes The Helm At Ad Company isocket

    Richard Jalichandra, an online media veteran who’s probably best known as the former CEO of Technorati Media, has joined online ad company isocket as its new CEO. isocket’s founding CEO John Ramey will remain involved as chairman of the board. TechCrunch actually has a bit of history of isocket — when we (I say we, but that was years before I joined) left Federated… Read More

  • Mobile-Focused Ad Tech Startup Run Raises $1.5M From Verizon Ventures

    Mobile-Focused Ad Tech Startup Run Raises $1.5M From Verizon Ventures

    Run, which offers ad-buying tools and analytics, is announcing that it has raised $1.5 million in funding from Verizon’s strategic investment arm Verizon Ventures. Co-founder and COO Dan Schwartz said that demand-side platforms (which are used by advertisers to buy ads across multiple ad exchanges and data sources) have mostly taken two approaches when it comes to mobile. Read More