July 18th, 2011

Blackboard Buyer Providence Equity Acquires Personalized Online Learning Platform From PrepMe

prep

Digital learning company Ascend Learning is acquiring PrepMe’s adaptive learning platform and virtual classroom SaaS. Ascend is actually owned by Providence Equity Partners, which just acquired Blackboard for $1.64 billion. Financial terms of the PrepMe deal were not disclosed.

As we wrote in our review of PrepMe’s offering, Coursification is a web-based application for personalized online learning courses. What differentiates Coursification from other course management and online learning platforms is that it helps teachers offer a tailored, personalized curriculum to each student based on their performance and learning schedule. → Read More

March 28th, 2011

PrepMe's Coursification Offers A Personalized Online Learning Platform


Online test prep company PrepMe is taking on the likes of online course platform Blackboard with the launch of Coursification, a web-based application for personalized online learning courses.

What differentiates Coursification from other course management and online learning platforms is that it helps teachers offer a tailored, personalized curriculum to each student based on their performance and learning schedule. Each online course begins with a diagnostic assessment that identifies student learning gaps (specialized to the subject). After the diagnostic test, each student receives a personalized study schedule, which the teacher can simply import into the platform. The schedule is customized based on student proficiencies and the duration of the course. → Read More

December 23rd, 2008

Knewton Takes Adaptive Learning To The Next Level

Textbooks are so yesterday. Yet student backpacks are still weighed down by them. Replacing those textbooks with software has been one of the great white whales of computing going back at least to Alan Kay’s original Dynabook concept 40 years ago (which he is still working on). Today, there are a slew of startups tackling the problem of e-learning (Brightstorm, iKnow, Grockit, PrepMe), and some progress is being made.

The low-hanging fruit seems to be test preparation and video tutorials, but the bigger prize over time will be augmenting or replacing printed textbooks and increasingly penetrating the global education market. One small startup with the ambition to take that prize is Knewton. → Read More

September 1st, 2007

Starts-Ups Change How Students Study for Tests

Anyone who’s applied to college has dealt with the frustration of standardize testing. With the cost of failure so high, parents and grads continue to spend a lot of cash on test preparation to ensure the best results. However, there’s a crop of web startups popping up to ease the pain and we’re all benefiting from the competition. Prepme is one online test prep company coming out of the University of Chicago’s business incubator. Founded in 2001, the company offers test preparation for the SAT, PSAT, and ACT, using an adaptive algorithm to customize the preparation course for each student. Unlike Kaplan’s online offering, Prepme doesn’t calculate the best lesson plan once, but continuously as you work your way through the material. Their system keeps track of what questions you get right and wrong, working you harder on the types of questions you miss. Additionally, customers can connect electronically, using real time chat, with high scoring college students who serve as tutors. With test prep for the SAT alone being a $130 million dollar-a-year industry, using web 2.0 technology to help students seems like a logical move. Seeing the threat, some of the major players in the industry, like Kaplan or Princeton Review, have been attempting to develop online test prep products to compete with new online offering like Prepme. Prepme charges around $300 to $500 for their lessons compared with Kaplan’s lowest offering costing $400. At the same time, Prepme is expanding the tests which they provide preparation for to include the GMAT, MCAT, and LSAT and partnering with brick and mortar companies to provide comprehensive test-preparation services. Additionally, the company signed a contract earlier this year to provide their services to every high school junior in the state of Maine. See also our coverage of Grockit, a Silicon Valley startup focusing on helping students study for the GMAT via P2P ideas evolved through MMOGs.. → Read More

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