Platform-A

  • AOL axing 700 employees

    AOL axing 700 employees

    AOL will cut its work force by 10 percent today, laying off approximately 700 employees, as a result of the struggling economy and a decrease in advertising revenue, we've confirmed with the company. AOL has 7,000 employees worldwide. The cuts have been added to our Layoff Tracker. In a company wide memo (reproduced below), AOL CEO Randy Falco said the layoffs will be rolled out over the next… Read More

  • AOL Sees Strong Growth In Sites After Year Long Revamping

    AOL Sees Strong Growth In Sites After Year Long Revamping

    AOL’s programming sites (Money & Finance, News, Sports, Health, Food, Music, Games, and Moviefone, among others) hit an all time high in high in unique visitors and traffic in March, the company says. Page views to the sites are up 35% over the last year and unique visitors up 11% to 56 million (AOL as a whole draws 209 million monthly unique visitors, says Comscore). As a whole, the… Read More

  • Not A Misprint: AOL's Platform A Is The Top Advertising Network By Reach

    Not A Misprint: AOL's Platform A Is The Top Advertising Network By Reach

    New figures released by comScore show that AOL’s Platform A advertising network is the top advertising network in the United States by reach (unique visitors). According to the figures, Platform A reaches 90.7% of all American internet users, ahead of Yahoo on 85.3% and Google on 80.9%. AOL’s figures include ads served from Advertising.com. Erick covered rumors of an AOL advertising… Read More

  • AOL Is Gussying Itself Up for an Advertising IPO

    AOL Is Gussying Itself Up for an Advertising IPO

    What’s behind all the shuffling going on at AOL lately? New CEO Randy Falco is moving the headquarters from Dulles, Va. to New York City, more layoffs are rumored at the dying dial-up business, and all the advertising businesses are now grouped together under the ominous name, Platform A. Falco is putting all of his advertising eggs into Platform A, which is made up of the collection of… Read More